5 Levels of Communication ala Powell

My paraphrase:

I. Phatic (Cliches)
II. Factual
III. Evaluative (Opinions, I believe statements, I think statements)
IV. Emotive (Gut, Conviction, I feel statements, I want statements)
V. Communal or Peak (Needs, perforce Vulnerabilities)

"If you are on fire, folks will come to watch you burn." - paraphrase of Dale Calvert, in his blog post about public speaking referencing the five levels.

So, when I speak to you, I notice, I know, I think, I believe, I feel, I desire, and I need all at once. In fact, I do all these things all the time every conscious moment of each day.

With the possible exception of believing. I'm understanding "beliefs" psychologically here, to mean mental structures somewhere in the no man's land between thoughts and feelings. That is, beliefs are neither evanescent impressions, like feelings; nor chains binding assumptions and propositions, like logical thinking.

Mood is a close word to what I mean here. A belief is abiding like a mood, but may include rather more thoughts. In fact, a belief might be simply a coupling of mood and thought--not merely what I think about something, but what I intend to do about it because ... . If one follows the linked causes all the way to their root, one will find somewhere a transition from objective statements to normative statements, and it is this transition that I find beliefs. At the interface of fact and feeling as it were.